It used to sound out of place to hear the name of a college bowl along side the name of its corporate overlord, but as each generation turns, this unfortunate conditioning of the American mind continues its unfettered spread. Yesterday, during the Capitol One Bowl (quick, what was the original, non-corporate name of this bowl?) – Yesterday, a corporate automaton reporter lobbed the CEO of Capitol One a softball the size of the moon. "Why is Capitol One interested in college sports?" Bear in mind that I did not record the game, so everything here is my own biased, paraphrased interpretation. The CEO responded with some disingenuous mutterings about college kids, including a cute anecdote about college mascots. The reporter laughed with glee. The closing comment from the reporter I remember a little more clearly. The reporter’s remark at once manifested idolatry, orgasm, and infatuation. The effusive reporter said, "I want to thank you for doing so much for these young college people!"
Capitol One helping college students? Like the dope dealer who seeds the market with free drugs, Capitol One hooks unsuspecting college students on consumer debt, drawing more and more Americans into a life of servitude unto the corporate overlords. Does any critically thinking American really believe that Capitol One is doing something selfless by commercializing the bowl game? Did corporations create bowl games, or do they simply recognize a good billboard when they see one?
I wonder what the age cutoff is, where those above the line remember the bowl games as Rose, Orange, Sugar, Cotton, Fiesta, Sun, Gator, and so on, and those below the line who confuse Capitol One as a corporation with a conscience, a grand beneficent being who is responsible for the existence of the bowl game in the first place.
What a sham(e).
Followers
Blog Archive